Продвижение бизнеса в социальных сетях Facebook, Twitter, Google+

Продвижение бизнеса в социальных сетях Facebook, Twitter, Google+


Если вас нет в социальных сетях, значит, вас просто не существует! И это не шутка – недаром уже больше половины российских компаний используют социальные медиа для продвижения своего бизнеса. Если вы тоже хотите создать и успешно развивать корпоративный аккаунт в соцсетях, то вам нужно знать, какие задачи перед собой поставить и как выбрать верные инструменты для их решения. В этом вам поможет книга ведущего SMM-эксперта Наталии.

459 ₽
LITRES.RU
The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms


Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM).

This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel.

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2 213 ₽
LITRES.RU
Продвижение бизнеса в социальных сетях Facebook, Twitter, Google+
ЕРМОЛОВА Н.
Продвижение бизнеса в социальных сетях Facebook, Twitter, Google+


В ней отражены ключевые направления для создания и поддержания корпоративных аккаунтов, описаны наиболее типичные ошибки и выстроена четкая стратегия. Это не просто проверенные рекомендации, а руководство к действию. Вы поймете, какие задачи перед собой поставить и как выбрать верные инструменты для их решения.

692 ₽
BOOKVOED.RU
Facebook, Twitter, and Instagram For Seniors For Dummies

Facebook, Twitter, and Instagram For Seniors For Dummies


Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, Instagram For Seniors For Dummies, 3rd Edition offers advice on how to enjoy the three most popular social media options while avoiding worry about who sees what you share.

Written by social media expert Marsha Collier, this book walks you through establishing accounts, making connections, and sharing content including photos and video. You learn the settings to adjust on each platform to maintain privacy and filter out the content you don\'t want.

This book also explains the subtle art of avoiding or blocking people on social platforms without jeopardizing your real-world relationships!.

2 212 ₽
LITRES.RU
Извлечение информации из Facebook, Twitter, LinkedIn, Instagram, GitHub

Извлечение информации из Facebook, Twitter, LinkedIn, Instagram, GitHub


В недрах популярных социальных сетей - Twitter, Facebook, LinkedIn и Instagram - скрыты богатейшие залежи информации. Из этой книги исследователи, аналитики и разработчики узнают, как извлекать эти уникальные данные, используя код на Python, Jupyter Notebook или контейнеры Docker.

Сначала вы познакомитесь с функционалом самых популярных социальных сетей (Twitter, Facebook, LinkedIn, Instagram), веб-страниц, блогов и лент, электронной почты и GitHub. Затем приступите к анализу данных на.

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1 329 ₽
BOOKVOED.RU
Продвижение бизнеса в социальных сетях Facebook, Twitter, Google+  Нов.изд.испр. и доп.

Продвижение бизнеса в социальных сетях Facebook, Twitter, Google+ Нов.изд.испр. и доп.


Если вас нет в социальных сетях, значит, вас просто не существует! И это не шутка — недаром уже больше половины российских компаний используют социальные медиа для продвижения своего бизнеса. Если вы тоже хотите создать и успешно развивать корпоративный аккаунт в соцсетях, то вам нужно знать, какие задачи перед собой поставить и как выбрать верные инструменты для их решения. В этом вам поможет книга ведущего SMM-эксперта Наталии.

1 304 ₽
BOOKVOED.RU
Data mining. Извлечение информации из Facebook, Twitter, LinkedIn, Instagram, GitHub

Data mining. Извлечение информации из Facebook, Twitter, LinkedIn, Instagram, GitHub


В недрах популярных социальных сетей — Twitter, Facebook, LinkedIn и Instagram — скрыты богатейшие залежи информации. Из этой книги исследователи, аналитики и разработчики узнают, как извлекать эти уникальные данные, используя код на Python, Jupyter Notebook или контейнеры Docker.

Сначала вы познакомитесь с функционалом самых популярных социальных сетей (Twitter, Facebook, LinkedIn, Instagram), веб-страниц, блогов и лент, электронной почты и GitHub. Затем приступите к анализу данных.

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1 218 ₽
PITER.COM
The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More


Advance your B2B marketing plans with proven social media strategies Learn social media\'s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.

Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a.

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1 840 ₽
LITRES.RU
Извлечение Информации из Facebook, Twitter, Linkedin, Instagram, Github
ПРОГРЕСС КНИГА
Извлечение Информации из Facebook, Twitter, Linkedin, Instagram, Github

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950 ₽
GOODS.RU
Facebook and Twitter For Seniors For Dummies

Facebook and Twitter For Seniors For Dummies


New to social media? This easy-to-use guide will get you started in no time! Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. Printed in large font for easy reading, this book offers hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more. If you\'re one of the 100+ million seniors using Facebook or other social media sites, this 2nd Edition of Facebook Twitter For Seniors For Dummies will take you through the entire process setting up your online accounts and taking full control over what you.

1 843 ₽
LITRES.RU
Продвижение Бизнеса В Социальных Сетях Facebook, Twitter, Google+
АЛЬПИНА ПАБЛИШЕР
Продвижение Бизнеса В Социальных Сетях Facebook, Twitter, Google+

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LT_cluster31

1 189 ₽
GOODS.RU
Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools


How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to.

2 061 ₽
LITRES.RU
30 Minuten Twitter, Facebook, XING #and# Co.

30 Minuten Twitter, Facebook, XING #and# Co.

ФорматыNone

645 ₽
LITRES.RU
The Social Media Handbook for Financial Advisors. How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business

The Social Media Handbook for Financial Advisors. How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business


Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.

5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases.

The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social.

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3 684 ₽
LITRES.RU
Товары из категории twitter facebook
Starting a Business in 7 simple steps

Starting a Business in 7 simple steps


7 simple steps to a successful start upSo you’ve thought about starting a business, but how do you get started? We’ve broken it down into 7 simple steps.This book includes all the advice you need, from working out the objectives and vision of your company and defining your USPs, to writing a business plan and developing the sales and marketing strategy. Follow our simple steps and learn everything you need for a successful start up. Before long you’ll be watching your hard work pay off and doing something you love.

178 ₽
LITRES.RU
Как работать по 4 часа в неделю и при этом не торчать в офисе «от звонка до звонка», жить где угодно и богатеть

Как работать по 4 часа в неделю и при этом не торчать в офисе «от звонка до звонка», жить где угодно и богатеть


Второе издание, дополненное и переработанное. Книга рассказывает о секретах «новых богатых» – представителей новой субкультуры, которые отказались от «синдрома отложенной жизни» и научились вести роскошную жизнь «здесь и сейчас», управляя своим временем и большую часть жизни путешествуя по свету. Прочитав книгу, вы сможете: • увеличить свой доход в десятки раз; • отказаться от традиционной карьеры в пользу коротких периодов.

349 ₽
LITRES.RU
The Five Practices of Exemplary Leadership. Nursing

The Five Practices of Exemplary Leadership. Nursing


This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner\'s model and overall thoughts on leadership in the realm of nursing. Ideal for orienting readers to the Five Practices® model at the beginning of a workshop or coaching session, the piece contains two Leadership Challenge case studies drawn from nursing, a short description of the Five Practices®, a section on «Learning to Lead», and background information on the Leadership Practices Inventory (LPI).

885 ₽
LITRES.RU
Adam Smith

Adam Smith

ФорматыNone

1 104 ₽
LITRES.RU
Leadership Is Language

Leadership Is Language

ФорматыNone

1 195 ₽
LITRES.RU
The Audacity of Help. Obama\'s Stimulus Plan and the Remaking of America

The Audacity of Help. Obama\'s Stimulus Plan and the Remaking of America


The United States confronts its greatest economic crisis since the 1930s. President Obama has taken quick and decisive action to enact an economic stimulus package strong enough to address problems of historic proportions.

What does this new package mean for American families, businesses, investors, and taxpayers? The Audacity of Help unrolls the blueprints and offers insights on how the economic stimulus package—as passed by Congress and signed into law by President Obama—will affect healthcare, education, the environment, energy, taxes, and more. The book includes analysis of sectors and industries that will benefit, as well as those that will not.

Wasik\'s conclusions are firmly grounded in a comprehensive and enlightening evaluation of the final economic package passed into law.

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1 250 ₽
LITRES.RU
Vital Friends

Vital Friends

ФорматыNone

1 319 ₽
LITRES.RU
Pains on Trains. A Commuter\'s Guide to the 50 Most Irritating Travel Companions

Pains on Trains. A Commuter\'s Guide to the 50 Most Irritating Travel Companions


Pains on Trains is the perfect way to take the tedium out of commuting, guaranteed to become as indispensable to the seasoned traveller as the blow-up pillow and water sterilising tablets. In Pains on Trains, Andrew Holmes and Matthew Reeves set their sights on the scourge of the modern office worker – other office workers who clog up trains, buses, boats and planes with their annoying habits and depressing clothes. Pains on Trains is dedicated to the rush-hour veteran and consists of a \'pain-spotting\' guide to the very worst people you meet on your daily commute. Each painful character is illustrated in their usual context and supported by a short narrative.

1 327 ₽
LITRES.RU
The Science of Influence. How to Get Anyone to Say \

The Science of Influence. How to Get Anyone to Say \"Yes\" in 8 Minutes or Less!


Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a «no» into a «yes.

» Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can.

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1 471 ₽
LITRES.RU
Raising Chickens For Dummies

Raising Chickens For Dummies


Your hands-on guide to modern chicken-raising methods Thinking about raising chickens? You\'ve come to the right place! This new edition of Raising Chickens For Dummies provides the most up-to-date, thorough information on the many aspects of keeping chickens in your backyard. Inside, you\'ll find hands-on, easy-to-follow instructions on choosing and purchasing chickens, constructing housing for your birds, feeding your chickens for optimal health, combating laying issues, controlling pests and predators, optimizing egg production, and much more.

Raising chickens on a small scale is a popular—and growing—pastime. If you\'re interested in keeping chickens as pets or as a source for eggs, Raising Chickens For Dummies gives you plain-English explanations of everything you need to know to.

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1 474 ₽
LITRES.RU
Where am I Wearing?. A Global Tour to the Countries, Factories, and People That Make Our Clothes

Where am I Wearing?. A Global Tour to the Countries, Factories, and People That Make Our Clothes


A journalist travels the world to trace the origins of our clothes When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers\' standards of living and the all-American material lifestyle.

By introducing readers to the human element of globalization—the factory workers, their names, their families, and their way of life—Where Am I Wearing bridges the gap between global producers and consumers. New content includes: a visit to a fair trade Ethiopian shoe factory that is changing lives one job at time; updates on how workers worldwide have been.

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1 677 ₽
LITRES.RU
Beam, Straight Up. The Bold Story of the First Family of Bourbon

Beam, Straight Up. The Bold Story of the First Family of Bourbon


An insider\'s look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world\'s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred\'s storied youth «growing up Beam» in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe\'s life on the road, spreading the bourbon gospel Describes Fred\'s journey to becoming the face of one of America\'s most iconic.

1 693 ₽
LITRES.RU
Twitter for Good. Change the World One Tweet at a Time

Twitter for Good. Change the World One Tweet at a Time


Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago.

In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force.

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1 840 ₽
LITRES.RU
Women, Work, and the Art of Savoir Faire

Women, Work, and the Art of Savoir Faire

ФорматыNone

1 870 ₽
LITRES.RU
Change Leader. Learning to Do What Matters Most

Change Leader. Learning to Do What Matters Most


We live in a challenging, complex, inter-connected and unpredictable world beset by a range of seemingly insoluble problems. But, says Michael Fullan—an internationally acclaimed authority on organizational change—we have an increasing understanding of how to tackle complex change.

This involves developing a new kind of leader: one who recognizes what is needed to bring about deep and lasting changes in living systems at all levels. These leaders need a deep understanding of what motivates us as human beings and how we tap into and influence other people\'s self-motivation.

In his previous best-selling books The Six Secrets of Change, Leading in a Culture of Change, and Turnaround Leadership, Michael Fullan examined the concepts and processes of change. In Change Leader he turns his.

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2 061 ₽
LITRES.RU
The Responsibility Revolution. How the Next Generation of Businesses Will Win

The Responsibility Revolution. How the Next Generation of Businesses Will Win


How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be «less bad» and embrace an ethos to be «all good» From the Inspired Protagonist and Chairman of Seventh Generation, the country\'s leading brand of household products and a pioneering «good company,» comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results.

Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them.

The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and.

2 061 ₽
LITRES.RU
Leaders at All Levels. Deepening Your Talent Pool to Solve the Succession Crisis

Leaders at All Levels. Deepening Your Talent Pool to Solve the Succession Crisis


Learn how top companies solve the problem of leadership succession from corporate America\'s leading consultant. A serious crisis looms in American management today.

More and more CEOs are failing; there remains an acute shortage of capable replacements. The true dilemma in leadership is the stagnant state of corporate leadership development.

Because companies fail to hone their unit managers\' leadership abilities, they are never able to fill their succession pipelines. With unit managers stagnating, companies have difficulty executing at every level, compounding the crisis.

In I>Leaders at All Levels, bestselling author Ram Charan shows how top companies approach leadership development as a core competency, recognizing that an adaptable leadership pool is a competitive advantage, and.

2 061 ₽
LITRES.RU
Hot Shot Heard \'Round the World

Hot Shot Heard \'Round the World

ФорматыNone

2 202 ₽
LITRES.RU
Who Will Take Over the Business?. Succession Planning for the Canadian Business Family

Who Will Take Over the Business?. Succession Planning for the Canadian Business Family


As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet many businesses struggle to ensure a smooth transition of business management and ownership.

For family-owned companies, the ramifications may be even more sweeping. The personal issues they face, compounding other day-to-day business concerns, range from planning for income taxes to maintaining interpersonal relationships with family members.

A good succession plan will manage a range of issues, such as people and talent, family dynamics, corporate structure, estate planning, insurance and share transfer, to name just a few. Who Will Take Over the.

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2 209 ₽
LITRES.RU
Markets Never Forget (But People Do). How Your Memory Is Costing You Money--and Why This Time Isn\'t Different

Markets Never Forget (But People Do). How Your Memory Is Costing You Money--and Why This Time Isn\'t Different


Sir John Templeton, legendary investor, was famous for saying, «The four most dangerous words in investing are, \'This time it\'s different.\'» He knew that though history doesn\'t repeat, not exactly, history is an excellent guide for investors.

In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn\'t Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors\' memories fail them—and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make.

The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see.

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2 209 ₽
LITRES.RU
Attacks on the Press. The New Face of Censorship

Attacks on the Press. The New Face of Censorship


The latest, definitive assessment of the state of free press around the world Attacks on the Press is a comprehensive, annual account of press conditions worldwide, focusing this year on the new face of censorship perpetrated by governments and non-state actors. Compiled by the Committee to Protect Journalists (CPJ), the 2017 edition documents new dangers and threats to journalists and to the free and independent media.

The risks are a combination of familiar censorship tactics applied in novel ways, and the exertion of pressure through unconventional means or at unprecedented levels. These censorship efforts range from withholding advertising to online trolling, website blocking to physical harassment, imprisonment to the murder of journalists.

In the Americas, governments and non-state.

2 213 ₽
LITRES.RU
The Agility Advantage. How to Identify and Act on Opportunities in a Fast-Changing World

The Agility Advantage. How to Identify and Act on Opportunities in a Fast-Changing World


How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months.

If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition. The ability to see and capitalize on new opportunities is the cornerstone of agility.

Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices, but companies in any sector can—and must—learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage first.

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2 213 ₽
LITRES.RU
Mastering Leadership. An Integrated Framework for Breakthrough Performance and Extraordinary Business Results

Mastering Leadership. An Integrated Framework for Breakthrough Performance and Extraordinary Business Results


Is your leadership a competitive advantage, or is it costing you? How do you know? Are you developing your leadership effectiveness at the pace of change? For most leaders today, complexity is outpacing their personal and collective development. Most leaders are in over their heads, whether they know it or not.

The most successful organizations over time are the best led. While this has always been true, today escalating global complexity puts leadership effectiveness at a premium.

Mastering Leadership involves developing the effectiveness of leaders—individually and collectively—and turning that leadership into a competitive advantage. This comprehensive roadmap for optimal leadership features: Breakthrough research that connects increased leadership effectiveness with enhanced.

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2 213 ₽
LITRES.RU
Nuclear Energy Now. Why the Time Has Come for the World\'s Most Misunderstood Energy Source

Nuclear Energy Now. Why the Time Has Come for the World\'s Most Misunderstood Energy Source


A timely and thought-provoking solution to the world\'s energy shortfall The dramatic increases in oil and natural gas prices, the finite supply of fossil fuels, and concerns over emissions and global warming are forcing us to consider alternatives. In this measured and knowledgeable book, energy experts Alan Herbst and George Hopley argue that the time has come for the U.

S. to revitalize its nuclear generation assets in order to successfully meet growing domestic electricity requirements and lessen our dependence on foreign sources of energy.

Nuclear Energy Now provides an informed look at the benefits and drawbacks associated with this controversial alternative to traditional energy sources. It opens with a brief overview of commercial nuclear development in the U.

S. during the past.

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2 474 ₽
LITRES.RU
When Growth Stalls. How It Happens, Why You\'re Stuck, and What to Do About It

When Growth Stalls. How It Happens, Why You\'re Stuck, and What to Do About It


One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception–even for the best-managed companies.

That\'s especially true in unpredictable economic environments such as the one we\'re experiencing today. McKee has a unique understanding of what happens when growth stalls.

His firm commissioned a study of 700 companies that had at one time been among the nation\'s fastest-growing businesses. Developed in concert with Decision Analyst, a leading national research and consulting firm, the study probed areas as diverse as corporate structure, competition, branding, finance, and strategy.

The target respondent profile were CEOs, owners, principals, presidents, managing directors or chairmen of the.

2 474 ₽
LITRES.RU
Stoking Your Innovation Bonfire. A Roadmap to a Sustainable Culture of Ingenuity and Purpose

Stoking Your Innovation Bonfire. A Roadmap to a Sustainable Culture of Ingenuity and Purpose


Essential strategies to transform your organization and boost your profits Want to recapture your organization\'s original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Helps you identify the blockages hindering innovation within your organization Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities Explores leading innovation theories you can apply right away-without expensive consultants Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

2 578 ₽
LITRES.RU
Stop Playing Safe. Rethink Risk, Unlock the Power of Courage, Achieve Outstanding Success

Stop Playing Safe. Rethink Risk, Unlock the Power of Courage, Achieve Outstanding Success


Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call to action for anyone who has ever felt that their work was not revealing their true potential for personal progression and career development.

It will give you the conviction and courage to become bolder in your career, to perform better and enjoy your work more. Margie points out that ‘fear’ seems to be our new state of ‘normal’ as we deal with economic uncertainty, job insecurity and constant change management in the workplace.

In times like these, all our instincts tell us to play safe and avoid risk. Yet courage and bold action are the.

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2 581 ₽
LITRES.RU
Templeton\'s Way with Money. Strategies and Philosophy of a Legendary Investor

Templeton\'s Way with Money. Strategies and Philosophy of a Legendary Investor


The enduring legacy of a legendary investor Called the «greatest stock picker of the century» by Money magazine, legendary fund manager Sir John Templeton is remembered as one of the world\'s foremost investors, known for his pioneering insights and phenomenal investment performance over a professional career which spanned more than half a century. Templeton’s Way with Money provides a unique, professional 21st century appraisal of what made this formidable investor the success he was—and why his methods remain as valid today as they were during his long and successful lifetime. Written by two investment experts, one of whom worked closely with Sir John for ten years, and drawing on previously unpublished documents, the book explains in detail how John Templeton\'s simple but.

2 946 ₽
LITRES.RU
The Voice of the Rising Generation. Family Wealth and Wisdom

The Voice of the Rising Generation. Family Wealth and Wisdom


Avoid «Shirtsleeves to Shirtsleeves» by Finding Your Voice Growing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things? The Voice of the Rising Generation speaks directly to those who find themselves living in that silence, the so-called «next generation.

» Great wealth or a family business can act like a «black hole,» sapping the dreams and aspirations of future generations who feel that they can never measure up to the fortune\'s founder. This book, written by a psychologist, an educator, and a wise counselor who single-handedly changed the landscape of family wealth, diagnoses with economy and precision the cause of entitlement and.

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2 950 ₽
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More Than Money. A Guide To Sustaining Wealth and Preserving the Family

More Than Money. A Guide To Sustaining Wealth and Preserving the Family


A new, more comprehensive approach to long-term family wealth management More Than Money provides a high-level, integrated approach to preserving both financial resources and family harmony. Research has shown a failure rate of 70 percent in long-term multigenerational wealth management, and contrary to popular assumption, only five percent of that failure is due to bad investment, poor tax planning, or inadequate performance by legal and financial advisors.

The number-one reason family wealth management fails is the family itself; poor communication, lack of trust, divergent visions, and a failure to prepare succeeding generations will tear down the resources the family has worked so hard to build. Traditional wealth management cannot fix this.

Instead, this book offers a fresh approach.

2 950 ₽
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The Essential Advisor. Building Value in the Investor-Advisor Relationship

The Essential Advisor. Building Value in the Investor-Advisor Relationship


Leverage the financial services evolution to maximize your firm\'s value The Essential Advisor presents an insightful handbook for advisors looking to navigate the changing face of financial services. The industry is evolving, consumers are evolving, and many advisors are being left behind as old methods become less and less relevant.

This book shows you how to turn this shift into a positive, by positioning your firm to maximize these new opportunities, and deliver the results and experience increasingly expected of financial advisors. You\'ll learn how to provide the transparency, hands-on interaction, and around-the-clock access today\'s clients demand, and how to consistently deliver service that robo-advisors cannot duplicate.

Emerging technologies do not have to be a threat to your.

2 950 ₽
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Leadership, New and Revised. The Inner Side of Greatness, A Philosophy for Leaders

Leadership, New and Revised. The Inner Side of Greatness, A Philosophy for Leaders


It has been more than a decade since the first edition of Peter Koestenbaum\'s landmark book Leadership: The Inner Side of Greatness was published. Since that time world events have caused a dramatic shift in how we think about our lives and our work.

Now we grapple with the fundamental questions. How can we live a courageous life and manage anxiety? Is it possible to reach greater heights of ethics and responsibility? Peter Koestenbaum, the preeminent business philosopher, has been a trusted mentor to business leaders worldwide.

In this thoroughly revised edition of his classic book he shares his wisdom about the fundamental nature of leadership and shows what it takes to become an exceptional and passionate leader in today\'s complex world. At the very heart of the book is his.

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3 536 ₽
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Engaged. Unleashing Your Organization\'s Potential Through Employee Engagement

Engaged. Unleashing Your Organization\'s Potential Through Employee Engagement


A non-biased, grounded, and practical approach to employee engagement For managers and business leaders who want to enhance performance, this easy-to-use guide to employee management offers real solutions for getting workers engaged and increasing productivity. It explains what employee engagement is, why it matters, what the benefits of it are, what helps and hinders it, how to measure it, how to put theory into action when trying to create it. As an added benefit, it offers plenty of advice on how managers can keep themselves engaged, even during the toughest of times.

3 614 ₽
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Inside the Black Box. The Simple Truth About Quantitative Trading

Inside the Black Box. The Simple Truth About Quantitative Trading


Inside The Black Box The Simple Truth About Quantitative Trading Rishi K Narang Praise for Inside the Black Box «In Inside the Black Box: The Simple Truth About Quantitative Trading, Rishi Narang demystifies quantitative trading. His explanation and classification of alpha will enlighten even a seasoned veteran.

» ?Blair Hull, Founder, Hull Trading Matlock Trading «Rishi provides a comprehensive overview of quantitative investing that should prove useful both to those allocating money to quant strategies and those interested in becoming quants themselves. Rishi\'s experience as a well-respected quant fund of funds manager and his solid relationships with many practitioners provide ample useful material for his work.

» ?Peter Muller, Head of Process Driven Trading, Morgan Stanley «A.

3 684 ₽
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Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics

Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics


You receive an e-mail. It contains an offer for a complete personal computer system.

It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past.

It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site….

Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just.

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3 684 ₽
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Asset Rotation. The Demise of Modern Portfolio Theory and the Birth of an Investment Renaissance

Asset Rotation. The Demise of Modern Portfolio Theory and the Birth of an Investment Renaissance


An all-weather, tactical approach to asset management utilizing Exchange Traded Funds (ETFs) In Asset Rotation, portfolio management pioneer Matthew P. Erickson demonstrates a time-tested approach to asset management that has worked throughout the history of capital markets, in good times and bad.

Providing investors with strong participation in rising markets, but more importantly with a discipline to reduce participation in prolonged declines. Over time this revolutionary approach has yielded superior returns, with significantly reduced levels of risk; providing the engine for true, long-term sustainable growth.

The investment world as we know it has changed, and the paradigm has shifted. What has worked in the past may no longer work in the future.

No longer may bonds be regarded as a.

3 688 ₽
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The Globalization of Chinese Companies. Strategies for Conquering International Markets

The Globalization of Chinese Companies. Strategies for Conquering International Markets


China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them.

This book looks at the rise of Chinese firms, who they are, how they\'ll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to.

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3 745 ₽
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Your Evil Twin. Behind the Identity Theft Epidemic

Your Evil Twin. Behind the Identity Theft Epidemic


The crime of the twenty-first century doesn\'t discriminate: ID theft has hit ordinary citizens and celebrities alike, from Oprah Winfrey to Steven Spielberg, and costs the economy $50 billion a year. Your Evil Twin covers this exploding crime from every possible angle.

It includes exclusive whodunit details from mastermind identity thieves who have pilfered money from half the members of the Forbes 400, as well as exclusive interviews with a myriad of criminals in the Internet\'s underground, such as Russian hackers who have extorted money from U.S.

banks. The book also issues a scathing indictment of the credit granting industry, from credit card issuers to the secretive credit reporting agencies, who have misunderstood the crime from the start, have been slow to respond, and bear much.

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3 983 ₽
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IFRS Made Easy

IFRS Made Easy


The definitive guide to all things IFRS IFRS Made Easy provides complete, easy-to-navigate coverage of all International Financial Reporting Standards (IFRSs) with concise explanations and hundreds of supporting examples. This reference tool goes anywhere you go-to a client\'s office, on a business trip, or to an important lunch meeting, with on-the-spot answers to any questions that arise. Practical, plain -language explanation of the international financial accounting and reporting standards Summarizes International Financial Reporting Standards Liberally sprinkled with definitions and examples Notes applicable IFRS source documents Written for every company struggling with the impact of convergence, IFRS Made Easy clearly explains how IFRS will impact your company, how you will need to.

4 056 ₽
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Mastering VMware vSphere 5.5

Mastering VMware vSphere 5.5


The 2013 edition of the bestselling vSphere book on the market Virtualization remains the hottest trend in the IT world, and VMware vSphere is the industry\'s most widely deployed virtualization solution. The demand for IT professionals skilled in virtualization and cloud-related technologies is great and expected to keep growing.

This comprehensive Sybex guide covers all the features and capabilities of VMware vSphere, showing administrators step by step how to install, configure, operate, manage, and secure it. This perfect blend of hands-on instruction, conceptual explanation, and practical application is reinforced with real-world examples.

Led by Scott Lowe and Nick Marshall, both VMware vExperts, the author team provides expertise that will prepare IT professionals to excel in using.

4 424 ₽
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Mastering VMware vSphere 6

Mastering VMware vSphere 6


Master your virtual environment with the ultimate vSphere guide Mastering VMware vSphere 6 is the fully updated edition of the bestselling guide to VMware\'s virtualization solution. With comprehensive coverage of this industry-leading toolset, this book acts as an informative guide and valuable reference.

Step-by-step instruction walks you through installation, configuration, operation, security processes, and much more as you conquer the management and automation of your virtual environment. Written by certified VMware vExperts, this indispensable guide provides hands-on instruction and detailed conceptual explanations, anchored by practical applications and real-world examples.

This book is the ultimate guide to vSphere, helping administrators master their virtual environment. Learn.

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4 424 ₽
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Organizational Culture and Leadership

Organizational Culture and Leadership


The book that defined the field, updated and expanded for today\'s organizations Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the \'father\' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change. This new fifth edition shows how culture has become a popular concept leading to a wide variety of research and implementation by various organizations and expands the focus on the role of national cultures in influencing culture dynamics,.

4 794 ₽
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Driven to Lead. Good, Bad, and Misguided Leadership

Driven to Lead. Good, Bad, and Misguided Leadership


Praise for Driven to Lead «A powerful scientific framework, grounded in evolutionary biology, that helps us think about leadership successes and failures throughout history and how we might address humanity\'s need for better leadership going forward.» —Nitin Nohria, Dean, Harvard Business School «Brilliant insights—straightforward, easy to comprehend, and extremely useful to anyone in business.

I predict the four-drives model will replace Maslow\'s hierarchy of needs as the accepted way of describing human behavior.» —David N.

Burt, chairman emeritus, Supply Chain Management Institute, University of San Diego «Paul Lawrence is back! Driven to Lead is the most comprehensive general theory of leadership ever created. By digging deeply into Darwin, Lawrence offers a practical.

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4 868 ₽
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Modern Security Analysis. Understanding Wall Street Fundamentals

Modern Security Analysis. Understanding Wall Street Fundamentals


A legendary value investor on security analysis for a modern era This book outlines Whitman\'s approach to business and security analysis that departs from most conventional security analysts. This approach has more in common with corporate finance than it does with the conventional approach.

The key factors in appraising a company and its securities: 1) Credit worthiness, 2) Flows—both cash and earnings, 3) Long-term outlook, 4) Salable assets which can be disposed of without compromising the going concern, dynamics, 5) Resource conversions such as changes in control, mergers and acquisitions, going private, and major changes in assets or in liabilities, and 6) Access to capital. Offers the security analysis value approach Martin Whitman has used successfully since 1986 Details.

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5 531 ₽
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Organization. Contemporary Principles and Practice

Organization. Contemporary Principles and Practice


The definitive organization management text for executives and aspiring business leaders Organization: Contemporary Principles and Practices, Second Edition is the completely updated and revised landmark guide to «macro» organization theory and design, fully grounded in current international practice. International management expert John Child explores the conditions facilitating the development of new organizational forms and provides up-to-date coverage of the key developments driving new organization structure and practice.

This revised Second Edition includes a new introductory section on Organization Theory as well as a complete Instructor Manual updated with new material on the basic principles of organizational design. With detailed case studies and examples from throughout the.

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5 531 ₽
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The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results

The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results


The roadmap to success for financial professionals using real-world examples, practical how-to\'s, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable.

5 531 ₽
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The Value and Momentum Trader. Dynamic Stock Selection Models to Beat the Market

The Value and Momentum Trader. Dynamic Stock Selection Models to Beat the Market


A winning approach to stock trading based on proprietary statistical research in Excel In The Value and Momentum Trader, Grant Henning presents a comprehensive approach to stock trading, which centers around Excel-based research methods he has developed. In this book, Henning presents the trading tools he has used to become a successful trader, and discusses some of the greatest challenges facing active market participants.

This reliable resource presents both winning trading systems and all the skills necessary to perform as a trader as market conditions change. It also demonstrates how you can turn the successes and failures of any trading system into an interactive feedback loop to discover one\'s true trading skills.

Provides a solid understanding of the author\'s statistical trading.

5 900 ₽
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Breakthroughs in Technical Analysis. New Thinking From the World\'s Top Minds

Breakthroughs in Technical Analysis. New Thinking From the World\'s Top Minds


Technical analysts build trading strategies based on trends and patterns in the markets\' movements. Their task requires mastery of the world\'s markets and an understanding of the latest techniques.

Breakthroughs in Technical Analysis reveals the new trading methods used by the world\'s top technicians. Building on the success of New Thinking in Technical Analysis (Bloomberg Press, 2000), this book, edited by Bloomberg L.

P.\'s own expert on technical analysis, David Keller, brings together market masters from the around the world.

Some of their techniques have never left their country\'s borders before and are not widely known or used in other parts of the world. Showing what the best and the brightest are currently using to deliver extraordinary results, this book will be eagerly sought.

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6 195 ₽
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Chinese Securities Companies. An Analysis of Economic Growth, Financial Structure Transformation, and Future Development

Chinese Securities Companies. An Analysis of Economic Growth, Financial Structure Transformation, and Future Development


Extraordinary opportunities for China\'s major financial services providers Over the past three decades, China has attained and solidified its position as the world\'s second-largest economy. There is now an enormous demand for Chinese financial services, especially those related to securities.

Chinese Securities Companies is essential reading for anyone involved in Chinese capital markets, because this is a situation that has never been seen before. Management, profit structure, sponsor systems, reform potential—all have unique elements in China, and all are analyzed in depth in this book.

Chinese securities expert Wu Xiaoqiu has developed an influential model for understanding China\'s capital markets in their historical perspective and creating success in this high-demand industry.

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6 638 ₽
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Operationalizing Sustainability

Operationalizing Sustainability


This book focuses on the emergence of the “science of sustainability” and the key concepts in making sustainability operational in an organization. The authors discuss the methods, techniques and tools needed to manage the impact of sustainability and how these can be reformulated into business models and solutions for new growth and applications. They then move onto the reformulation of future thinking processes before ending by looking towards an approach for the measurement of sustainability and competitiveness.

12 091 ₽
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